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Free non-toxic valentine gift guide

Recieve a free valentine gift guide when you sign up for our newsletter.

Roses are red, and your Valentine gifts shouldn’t be toxic...

Inside the Non-Toxic Valentine’s Guide, you’ll find a thoughtfully curated collection of gift ideas that prioritize health, quality, and transparency - without sacrificing beauty or intention. Every product included was carefully vetted for ingredient safety, material sourcing, and manufacturing practices, so you can feel confident about what you’re bringing into your home and giving to the people you love. From personal care and home goods to clothing and lifestyle essentials, this guide removes the guesswork from clean gifting.

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I've recently noticed wellness influencers going full pioneer mode...

So glad you're here! My name is mikaela,

and probably like you, I've noticed wellness influencers going full pioneer mode lately - like they're auditioning for Little House on the Prairie. Churning butter, casually raising chickens, sewing their own organic cotton clothes... Like most people, I needed something more realistic, something in the middle.

I've learned this isn't about being perfect. It's about being educated, and making informed decisions that are realistic for you and your family. Everything we write is co-written by a licensed physician and research based, because we want you to have the facts.

My goal is to make toxin-free living and clean eating feel simple, doable, and - most importantly- something you actually enjoy and take confidence in.

OUR MOST POPULAR EBOOKS

A beginners Guide to Living A Chemical Free Lifestyle

What’s Inside:

  • 120+ clickable links to vetted low-toxin swaps
  • A wellness vocab guide explaining all the buzzwords (finally)
  • Easy swaps for your kitchen, bathroom, laundry room, and daily home essentials
  • Simple DIY recipes for things like sunscreen + lotion
  • Physician-approved notes highlighted in green for clarity and confidence

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The ultimate animal-based grocery guide

What’s Inside:

  • You’ll learn how food is grown, processed, and how it affects your physical, mental, and emotional health, with simple explanations of the animal-based diet and how to get the most nutrition from what you eat.

  • An essential grocery list with practical shopping tips, this guide makes navigating the grocery store easy, empowering, and aligned with real health.

  • Physician-approved notes highlighted in green for clarity and confidence
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Reviews from our customers:

What the hell does it mean to be "crunchy"?!

Maybe you've heard people throw around the term "crunchy" on social media, or maybe this is your first time hearing it! Kind of a funny term right? We have Gen-Z to thank for all the new lovely (and might I add confusing), vocab of 2025. Regardless of if you're familiar or if it's your first time hearing it- let me catch you up to speed.

Crunchy (adj.) – A lifestyle that’s all about eating whole, nutrient-dense foods and keeping your home free from unnecessary chemicals. Being crunchy means checking labels, choosing clean ingredients, and caring about what goes in your body and what’s around it. In a nutshell- it's living with intention, health, and long-term wellness in mind.

If you ask us- its a compliment!

The Crunchy Crash Course is for anyone who wants to live cleaner without feeling confused or overwhelmed. It’s for the busy parent who wants safer products for their kids, the health-conscious shopper who’s tired of confusing labels, and the everyday person who just wants to feel better in their body and home. Whether you’re brand new to the “crunchy” world or simply looking for clarity, this guide is designed to meet you where you are and make healthier living simple, approachable, and sustainable.

why it matters

This guides matters because your health, your family, and your home environment matter. The little choices you make every day - what you cook with, what you clean with, and what you put on your skin add up and can impact your long-term wellbeing.

The Ultimate Grocery Guide matters because it takes the stress out of shopping - helping people plan smarter, stay on budget, avoid last-minute choices, and consistently bring home ingredients that match their goals.

The Crunchy Guide matters because it gives clarity in a world of confusing labels - helping shoppers choose cleaner options, understand what to look for (and what to skip), and make more intentional picks that align with a more natural, low-tox, eco-minded lifestyle - without feeling overwhelmed.

who is it for

These guides are for anyone looking to make realistic lifestyle changes and optimize their health - whether you’re just getting started or you’ve been at it for years. They’re made for anyone who feels overwhelmed or confused by all the conflicting information and influencers online, and who wants research-based, practical, step-by-step recommendations instead of fear-mongering. They’re especially helpful for busy people who want to make confident choices without spending hours researching every ingredient, label, or trend.

Whether you’re a parent looking for safer choices for your kids, a health enthusiast who cares about what goes in and on your body, or someone who just wants to feel better in their own skin, this guide was designed with you in mind. Step by step, it gives you a clear plan to create a healthier, intentional lifestyle that lasts.

why should i trust your recommendations?

But for real... Who am I among all the other healthy weirdos hollering at you? If I may, I feel that my recommendations are trustworthy because they’re not coming from trends - they’re coming from lived experience and real results. Over the years, I’ve faced my own health challenges and worked diligently to overcome them by making sustainable lifestyle changes, and I’ve spent countless hours testing products in my own home, learning what actually makes a difference day-to-day. On top of that, my husband is a licensed physician and co-writer of our guides - he dives deep into the medical literature and research so every recommendation is grounded in both science and practical use. Together, we focus on what’s realistic, evidence-informed, and proven in real life - not fear-based advice.

SHOP our ebooks

Crunchy Crash Course | A Beginners Guide to Living a Chemical Free Lifestyle | E-Book

Crunchy Crash Course | A Beginners Guide to Living a Chemical Free Lifestyle | E-Book

Regular price  $45.00 USD Sale price  $35.00 USD
FREE Mini Grocery Guide | A Sneak Peak Into the Animal-Based Diet

FREE Mini Grocery Guide | A Sneak Peak Into the Animal-Based Diet

$0.00 USD
FREE Non-Toxic Valentine Gift Guide

FREE Non-Toxic Valentine Gift Guide

Regular price  $10.00 USD Sale price  $0.00 USD

FREE Non-Toxic Valentine Gift Guide

Sale price  $0.00 USD Regular price  $10.00 USD
The Ultimate Grocery Guide| A Deep-Dive into Animal-Based Eating | E-Book

The Ultimate Grocery Guide| A Deep-Dive into Animal-Based Eating | E-Book

Regular price  $36.00 USD Sale price  $26.00 USD

The Ultimate Grocery Guide| A Deep-Dive into Animal-Based Eating | E-Book

Sale price  $26.00 USD Regular price  $36.00 USD